Celebrities’ Favorite Beauty Products and Why They’re Trending
Celebrities often shape beauty trends—not just with their red carpet looks, but also with the products they swear by. From skincare staples to viral makeup picks, the beauty favorites of A-listers frequently go mainstream. Here’s a breakdown of some of the most talked-about celebrity-loved products this year, and why they’re making waves.
1. Glowy, “Glass-Skin” Essence — RHODE Glazing Milk
Celebrity association: Hailey Bieber.
Hailey has publicly talked about how Rhode Glazing Milk is a core part of her morning and night routine.
Vogue
She uses it as a “prep glaze” – gently pressing it into skin after cleansing, before serum and moisturizer.
In her routine, she mixes it with Glazing Fluid and Barrier Restore Cream to get that signature “glazed, dewy” finish.
Elle Canada
This milky essence has become a cult favorite because: it’s hydrating, light, and helps strengthen the skin barrier.
The texture and “glazed donut” glow aesthetic have been widely adopted by her fans and other beauty lovers.
Why it's trending:
The clean, minimal “skin first” beauty philosophy is going strong, and this product fits that very well.
It supports barrier health—a skincare priority for many.
Its versatility (works under makeup, over skin) makes it very user-friendly and practical.
Product pick:
Rhode Glazing Milk — Lightweight milky texture, vegan, dermatologist-tested, great for hydration and prep.
2. Soft, Natural Flush — Rare Beauty Soft Pinch Liquid Blush
Celebrity association: Selena Gomez.
This blush is the hero product of Selena Gomez’s beauty brand, Rare Beauty.
It became Sephora’s top-selling blush.
According to Rare Beauty itself, you only need one tiny dot of the formula for a high-impact color payoff.
TikTok creators discovered even more uses: some use it as a lip tint for a flushed lip look.
It’s available in both matte and dewy finishes, making it versatile for different skin types and finishes.
Why it's trending:
Its pigment is very high, so a little goes a long way — good for value and for making bold statements.
The shade range is inclusive, which resonates with many users.
The brand’s mission (mental health awareness + authenticity) strengthens its appeal.
Get the Gloss
Product picks:
Rare Beauty Soft Pinch Liquid Blush – Happy (mini)
Rare Beauty Soft Pinch Liquid Blush – Hope
3. Radiant Hydration Mask — SK-II Facial Treatment Mask
Celebrity association: Often seen on red carpets / beauty award circuits.
The SK-II Facial Treatment Mask has been featured in high-profile beauty award lists (like InStyle’s Red Carpet Beauty Awards).
InStyle
It’s powered by SK-II’s signature ingredient, Pitera, which is known for enhancing radiance, smoothing texture, and improving overall radiance.
Celebrities (and their makeup artists) use it for a pre-event glow or as a quick skin reset.
Why it's trending:
People love the “instant glow” effect just before major events.
It’s a strong aspirational skincare pick — luxurious yet results-driven.
Mid-to-high end, but widely talked about and coveted, which boosts its popularity.
Product pick:
SK‑II Facial Treatment Mask
4. Barrier-Repair Cream — Rhode Barrier Restore Cream (Bonus Mention)
Celebrity association: Hailey Bieber again.
Hailey includes the Barrier Restore Cream (BRC) in her regular routine, especially in her layered “glazed” skin prep.
She mentions that after applying Glazing Milk, she uses BRC around moisture-prone or delicate areas for a dewy, comfort finish.
It supports skin hydration and helps lock in moisture, making her skin look “juicy” under makeup.
Why it's trending:
Barrier health is a big focus in modern skincare, especially for celebrities who are under heavy makeup or lights.
The formula is simple yet effective — perfect for mixing with other layers (like her milky glaze).
Why Celebrity-Endorsed Beauty Products Are Trending
Influence & Trust: Products used or created by celebrities carry extra social proof. Fans often want to replicate their beauty routines.
Authenticity: When a celebrity uses their own brand (like Selena or Hailey), it feels more genuine than a paid endorsement.
Quality + Innovation: Many celebrity beauty lines are not just about branding — they focus on meaningful, well-formulated products (e.g., barrier care, skin glow).
Social Media Amplification: TikTok, Instagram, and YouTube amplify usage trends quickly (like using blush as a lip tint, or showing the glazed skin look).